Musicians & Bands · Rock
Book The The
The The is the London rock project of singer and songwriter Matt Johnson, its founder in 1979 and its only permanent member. Johnson made the act's live debut at London's Africa Centre that May, and for much of the 1980s The The worked as a solo vehicle in which he handled most of the writing and playing, bringing in guests such as Jools Holland, JG Thirlwell and Neneh Cherry. The 1986 album Infected, a sharp mix of politics, soul and rock released alongside a long-form film, became the group's best-known record. From 1988 Johnson expanded The The into a full band featuring former Smiths guitarist Johnny Marr, who played on the acclaimed albums Mind Bomb (1989) and Dusk (1993) before leaving in 1994. Johnson stepped away from releasing new studio records after 2002 and spent years on soundtracks and other projects. The project ended its long break in 2017 and in 2024 issued Ensoulment, its first studio album in 24 years, backed by an international tour. Johnson's dark, literate lyrics and restless approach to sound have made The The a favourite of fellow songwriters for four decades.
- Genres: alternative rock, new wave and post-punk
- Active since 1979
- Formed in London
- Labels: Epic Records, 4AD
- Category: Musician
Estimated fee range
How much does The The cost?
Booking The The is estimated at $50K–$100K. That figure is for planning only. A confirmed offer depends on the date, market and event, and travel and production are typically on top.
*Estimate only. Not a quote. Actual fees depend on date, location, travel and event details.
Video

THE THE - GIANT (live) · THE THE Watch on YouTube
Career timeline
Milestones
- Released the album Burning Blue Soul
- Released the album Soul Mining
- Released the album Infected
- Released the album Mind Bomb
- "Jealous of Youth" (peaked #7 on Billboard Alternative Airplay)
- "Dogs of Lust" (peaked #2 on Billboard Alternative Airplay)
- Released the album Dusk
- Released the album Hanky Panky
- Launched the Naked Tour
- Released the album NakedSelf
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FAQ
Booking The The: questions
What is the typical fee range for The The?
Our estimate puts The The in the $50K–$100K range (estimate).
Who is similar to The The but less expensive?
Comparable active acts in a lower estimated range include The Romantics, The Alarm, You Am I.
Who is similar to The The but in a higher fee range?
If the budget allows, similar active acts in a higher estimated range include Squeeze, Echo & the Bunnymen, Devo.
How do I send a booking inquiry for The The?
Use the availability form on this page with your date, city, event type and budget range. Altus Entertainment contacts The The's representatives and replies within one business day; there is no cost to ask.
What is The The's booking fee?
The estimated booking fee for The The is $50K–$100K (estimate).
How much does it cost to book The The?
Plan for an estimated $50K–$100K for the fee itself, plus travel, production and hospitality. Altus Entertainment will confirm the real number for your date.
Who is The The's booking agent?
c-e-l-e-b.com is operated by Altus Entertainment, a celebrity booking agency. Altus does not claim to represent The The; it contacts The The's representatives on your behalf to check availability and negotiate terms.
How do I book The The?
Send the inquiry form with your event date, location, budget range and event type. Altus Entertainment responds within one business day.
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