Book Guy Kawasaki

Guy Kawasaki is an American marketing specialist, author and Silicon Valley venture capitalist who helped invent the idea of the technology evangelist. In 1983 he joined Apple through his Stanford roommate Mike Boich and became one of the people responsible for marketing the original Macintosh line in 1984, serving for four years as Apple's chief evangelist and turning the term into a marketing discipline of its own. He went on to lead ACIUS, the American arm of the French company behind the 4th Dimension database, then left in 1989 to focus on writing and speaking. In the early 1990s he wrote columns for Forbes and MacUser and founded Fog City Software, maker of the Emailer client. He has written fifteen books, among them The Macintosh Way (1990), The Art of the Start (2004), The Art of the Start 2.0, Enchantment, The Art of Social Media and Wise Guy: Lessons from a Life (2019). From 2015 to 2016 he was also a Wikimedia Foundation trustee and has worked with Google. Kawasaki is a funny, high-energy speaker on innovation, entrepreneurship, marketing, social media and building products people love.