
Musicians & Bands · Alternative
Book Vanilla Ice
Vanilla Ice, born Robert Matthew Van Winkle in Dallas and raised in Miami, is a rapper, actor, singer and TV host behind an instantly recognizable hook. His 1990 hit "Ice Ice Baby" became the first hip-hop single to reach No. 1 on the Billboard Hot 100. His debut, Hooked (1990), was reworked for SBK Records as To the Extreme, which became the fastest-selling hip-hop album up to that time. In 1991 he won the American Music Award for Favorite Rap/Hip-Hop Artist along with People's Choice and Kids' Choice honors, and he earned a Grammy nomination. He performed "Ninja Rap" in Teenage Mutant Ninja Turtles II: The Secret of the Ooze (1991) and starred in Cool as Ice (1991). His later albums include Mind Blowin (1994), the nu metal Hard to Swallow (1998), Bi-Polar (2001) and W.T.F. (2011) on Psychopathic Records. On television he hosted The Vanilla Ice Project on DIY Network for nine seasons from 2010 to 2019 and launched The Vanilla Ice Home Show in 2022, and he appeared in The Ridiculous 6 (2015). His shows deliver pure early-'90s nostalgia and crowd-pleasing energy.
- Genres: hip-hop, nu metal and rap metal
- Active since 1985
- Born in Dallas
- Honors: American Music Award
- Labels: Cleopatra Records, Ichiban Records
- Category: Musician
Estimated fee range
How much does Vanilla Ice cost?
Our estimate puts Vanilla Ice's booking fee in the $100K–$250K range. Treat it as a planning estimate rather than a quote: dates, location, event type and travel, production and hospitality all affect the final cost.
*Estimate only. Not a quote. Actual fees depend on date, location, travel and event details.
Video

Vanilla Ice - Live - Festival VIVO X EL ROCK 7 · Vanilla Ice Watch on YouTube
Career timeline
Milestones
- Released the album Hooked
- Released the album To the Extreme
- Received the People's Choice Award for Favorite Hip Hop Artist
- Received the Favorite Pop/Rock Male Artist
- Received the Kids' Choice Award for Favorite Male Artist
- Received the American Music Award for Favorite Rap/Hip-Hop Artist
- Received the Golden Raspberry Award for Worst New Star
- Released the album Mind Blowin
- Released debut single "Under Pressure (Ice Ice Baby)"
- Signed with Psychopathic Records
Similar talent
If you like Vanilla Ice
FAQ
Booking Vanilla Ice: questions
What is the typical fee range for Vanilla Ice?
Our estimate puts Vanilla Ice in the $100K–$250K range (estimate).
Who is similar to Vanilla Ice but less expensive?
Comparable active acts in a lower estimated range include Fred Durst, Travie McCoy.
How do I send a booking inquiry for Vanilla Ice?
Use the availability form on this page with your date, city, event type and budget range. Altus Entertainment contacts Vanilla Ice's representatives and replies within one business day; there is no cost to ask.
What is Vanilla Ice's booking fee?
The estimated booking fee for Vanilla Ice is $100K–$250K (estimate).
How much does it cost to book Vanilla Ice?
Plan for an estimated $100K–$250K for the fee itself, plus travel, production and hospitality. Altus Entertainment will confirm the real number for your date.
Who is Vanilla Ice's booking agent?
c-e-l-e-b.com is operated by Altus Entertainment, a celebrity booking agency. Altus does not claim to represent Vanilla Ice; it contacts Vanilla Ice's representatives on your behalf to check availability and negotiate terms.
How do I book Vanilla Ice?
Send the inquiry form with your event date, location, budget range and event type. Altus Entertainment responds within one business day.
Booking desk
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