Book Prince Royce

Prince Royce is the Bronx-born singer and songwriter who brought bachata to a new generation, with his 2010 debut album reaching number one on Billboard's Top Latin Albums and Tropical Albums charts. Born Geoffrey Royce Rojas to Dominican parents, he wrote poetry and experimented with music as a teenager and at 19 met manager Andrés Hidalgo, who introduced him to producer Sergio George, who signed him after hearing three demos. His self-titled debut produced "Stand by Me," his bachata take on the Ben E. King classic, and "Corazón Sin Cara," both number ones on the Tropical Songs chart, with "Corazón Sin Cara" also topping Hot Latin Songs. In 2011 he won three Billboard Latin Music Awards, including Tropical Album of the Year. Phase II (2012), with "Las Cosas Pequeñas" and "Incondicional," topped the Latin Albums and Tropical Albums charts and was nominated for the Latin Grammy for Best Tropical Fusion Album. After moving to Sony Music, he released Soy el mismo, the English-language Double Vision, featuring "Back It Up" with Jennifer Lopez and Pitbull, FIVE, ALTER EGO, LLAMADA PERDIDA and, in 2025, ETERNO and Better Late Than Never. He headlines arenas across the Americas.